It started with an ambition to show that sometimes there is a better way of doing things. To shake up the status-quo and add panache, diversity and personality to a highly valuable and skilful, yet underappreciated, profession.
So what’s with the name? It all started with George Orwell’s “1984” and can two plus two equal five?
In it’s purest form there is an element of self-evident truth, the facts will bear out, ultimately there can only be one answer, clear and distinct: